What are the 5 Stages of E-Commerce funnel?

Are you ready to elevate your e-commerce business & get more sales & more customers? Discover the quintessential journey your customers embark upon — from the twinkling spark of awareness to the steadfast glow of retention. Let's illuminate each vital stage of the e-commerce conversion funnel and transform your passive browsers into your most passionate buyers.

With that said, here are 5 stages that every customer goes through why you should start strategically approachin marketing of your brand!

1. Awareness Stage

In a world brimming with options, how do you ensure your brand doesn't just flicker in the periphery but shines brightly in the center stage? It begins with visibility — SEO-optimized content, social media buzz, and strategies that help you stand out in the constellation of competitors. Many starting out product-based business owners begin frantically posting on social media, creating reels every day, and feeling disappointed that their action don't lead to more sales. This is simply because they haven't taken into account the complete customer journey process and are only focusing on "awareness" while forgetting other activities that lead to purchase.

Awareness e-commerce strategies

• Social Media

• Blogging

• SEO

• Podcasts

2. Interest

As curiosity piques, we nurture it into blossoming interest. Engage your audience with compelling storytelling and a value proposition that resonates deeply with their desires. Understand the unique challenges of your soul-led customers and offer solutions that spark a connection.

Interest strategies may include

• Behind-the-Scenes

• Lead Magnets

• User-Generated Content

• Product Demo's

3. Desire

The ember of interest is glowing; now, fan it into a flame of desire. Showcase your offerings with irresistible appeal and authenticity. Align with their values, and let your products be the answer to their silent wishes and unspoken needs.

Desire strategies may include

• Email Offers/Newsletters

• Segmentation Email Marketing

• Testimonials

To move from Awareness/Interest to purchase, capturing email addresses is essential. Unlike our social media audience, which we don't own and cannot guarantee will always see our content or offers, ecommerce email marketing enables you to build a list of potential customers. This list can be nurtured through all stages of the ecommerce funnel until they become loyal fans.

Start with an easy-to-use Email Marketing platform, then transition to more complex CRM software as your expertise expands. I highly recommend beginning with MailerLite. Create campaigns effortlessly that resonate with your audience and drive results. Sign up using this link today and enjoy the service for FREE up to 1,000 contacts — because the heart of your e-commerce business deserves a touch of simplicity and efficiency.

4. Purchase

It's the moment of truth — the leap from wanting to doing. Simplify the path to purchase with seamless navigation and irresistible calls-to-action. With high-converting templates and a streamlined email strategy, watch as abandoned carts transform into successful transactions.

Purchase strategies may include

• Abandoned Cart Emails

• Chatbots

• Checkout Process Optimization

5. Retention

The journey doesn't end at the first purchase; it's only just begun. Cultivate loyalty with a personalized approach, ensuring your customers feel seen, understood, and appreciated. With tailored email marketing and exclusive offers, turn first-time buyers into lifelong advocates.

Retention strategies may include

• Free gift with purchase

• Thank you Cards

• Loyalty Programs

Ready to double your sales and infuse simple step-by-step strategy into every heartbeat of your business?

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