Introduction

E-commerce mompreneurs & entrepreneurs, it’s time to embrace the digital age with open arms! Social media isn’t just a playground for selfies and status updates; it’s fertile ground for businesses to bloom, especially in ecommerce. In this guide, we’ll take you step-by-step through ecommerce social media essentials and how to use social media to grow your business. Whether your store sells handcrafted soaps or chic children’s clothing, the right strategy can boost your sales and build a loyal community.

Why is social media important for e-commerce businesses?

Social media now heavily influences purchasing decisions. Platforms like Facebook, Instagram, Pinterest, and Twitter are more than social networks—they’re marketplaces. For ecommerce entrepreneurs, understanding this pull is key. Here’s why:

1. Brand visibility

Social media can put your brand in front of millions of eyes. With the right content and strategy, your business can reach a wide audience without breaking the bank.

The key is the right content—something your audience connects with on a deeper level. To know what to create, you need to understand their goals, desires, and challenges. In my ‘90 Days of Content in 90 Minutes’ training, I teach exactly how to create content your audience will find interesting.

2. Customer engagement

These platforms are where your customers feel relaxed and open. Engaging here builds relationships that lead to sales. But you must know where your audience is active. Ideal client analysis is crucial because if you’re on the wrong platform, you waste time and effort. Nowadays, options include TikTok, Threads, WhatsApp Channels, X, LinkedIn, and more—not just Instagram and Facebook.

3. Personal touch

Social media lets you give your brand a voice and personality that resonates with your audience.

What makes up a solid social media strategy? Your social media strategy blueprint

A strategic approach means setting clear goals, understanding your audience, and crafting messages that stick. Here are the pillars:

1. Goal setting

Define what you want to achieve—brand awareness, lead generation, or direct sales? Your goals guide your content and activities.

Social media mostly targets the early ecommerce funnel stages: Awareness and Interest. For example, if you sell candles to career-driven females who spend time on Instagram, your awareness goals could include:

- Using 30 custom hashtags relevant to your audience consistently.

- Posting product highlights twice a week, showing candles in lifestyle settings.

- Engaging daily with posts under those hashtags to build community.

By setting these focused goals, you create a campaign that raises brand awareness and develops interest.

2. Audience analysis

Know who you’re speaking to. Create a clear profile—give them a name. For example, “Ella Ecommerce”: a mompreneur juggling family and business, valuing time-saving tips and relatable stories.

3. Content creation

What does your audience want? Tutorials, success stories, behind-the-scenes? Mix educational and light content to keep your feed fresh. Unsure? My ‘90 Days of Content in 90 Minutes’ masterclass can help you define your content.

4. Consistency is king

Sporadic posting won’t cut it. Use tools like Taskade for planning and Tailwind for scheduling to stay present without overwhelm.

5. Engage and analyse

Social media is a two-way street. Respond to comments, ask questions, and use analytics to track what works. Adjust your strategy accordingly.

Organic content vs paid advertising on social media

To turn social media buzz into sales, align your tactics with the shopping experience. Instagram and Pinterest now let consumers buy directly via the app—social commerce is a game-changer.

Routes to success: content and advertising

Two main routes:

- Organic content: Free posts, authentic, your brand’s heart.

- Paid advertising: Boosted posts targeting specific audiences for precise reach. But if organic isn’t bringing sales, paid ads won’t either.

How do you craft posts that convert on social media?

Creating social media posts that lead to sales is about striking a balance between being informative and being sales-y. Here are some tips:

1. Show, Don't Tell: Use visuals to showcase your products in action. A picture of a cozy blanket might be nice, but a picture of a child snuggled up in it is much more powerful.

2. Emphasize the Benefits: Your posts should highlight how your product makes life better, easier, or more enjoyable for your customers.

3. Limited-Time Offers: Create a sense of urgency with flash sales or limited-time discounts. Make sure these offers are exclusive to your social media followers to encourage engagement and follow-through.

Our Sell Out on Social 7-Day FREE Challenge is a perfect opportunity for you to jump in and create content that converts. With actionable step-by-step short videos and 15 min of action, we set you up for success right there.

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What are examples of successful e-commerce social media strategy?

Let's look at a few examples of brands that get it right:

- Brand A: Cheekyjunior offer a thoughtfully curated selection of wooden and sustainable toys from around the world that not only bring joy to your children but also promote environmental responsibility. They've mastered the art of storytelling, with each post contributing to a larger brand narrative that speaks of quality, sustainability, and community. Their toys come alive through the eyes of the children in the content they share. They share a lot of content where kids are just playing with their toys.

- Brand B: Romentic Candles Their product demos on Instagram Stories have resulted in a very very rapid account growth, showcasing the power of interactive, "try before you buy" content. They have also a very strong brand owner presence where she shares Reels on how she makes products, packs orders, and shares her journey. People love to connect with people. The products are also showcased as a part of a lifestyle and experience.

Which social media is best for ecommerce?

There's no one-size-fits-all when it comes to social media platforms. Your perfect platform depends on your product, your audience, and the type of content you produce. Here's a quick guide:

Instagram: Ideal for visually appealing products and behind-the-scenes content. Stories and live videos can be very engaging on this platform.

Facebook: Great for a diverse demographic & building a community.

Youtube: Excellent for How To Use videos and Product Demos, highlighting features of the product.

Pinterest: If your product is related to lifestyle, decor, fashion, or DIY, Pinterest could be a goldmine.

Threads Great for an ease of use, easy to grow an audience, and easy to cross-share content across all your other social platforms

Twitter: Excellent for real-time engagement and building brand personality.

How can mompreneurs manage social media strategy efficiently?

As a mompreneur in the digital age, managing your time efficiently is as important as managing your business. One of the tools that can revolutionize how you plan and execute your social media strategy is Taskade's Social Calendar Template. Think of Taskade as your virtual assistant, helping you map out your social media posts, track campaigns, and organize your content calendar with ease.

Here is the Video I have on how you can plan your 30 Days Content Calendar with Taskade and schedule with Tailwind

With Taskade, you can:

- Visualize Your Social Media Strategy: Lay out your entire social media plan on a flexible and user-friendly interface. See what's scheduled for the week, month, or year at a glance.

- Collaborate Seamlessly: Share your calendar with team members or partners. Assign tasks, set deadlines, and track progress together in real-time.

- Stay on Top of Your Game: Never miss a beat with reminders and notifications for upcoming posts or deadlines.

Taskade's Social Calendar Template is a powerful tool that helps you stay organized, consistent, and stress-free. It's not just about planning; it's about making room for more creativity and engagement with your audience. After all, when you're not bogged down by the nitty-gritty of scheduling, you have more time to connect with your customers and grow your business.

Automate and Thrive: Tailwind Scheduling

Let's face it, consistent posting across multiple social media platforms can be overwhelming, especially when you're balancing business with motherhood. This is where Tailwind comes into play. Tailwind is a scheduling tool designed for platforms like Pinterest and Instagram, and it's a game-changer for busy mompreneurs.

With Tailwind, you can:

- Schedule Posts in Advance: Plan your posts for the week or month, and Tailwind will publish them at the best times for engagement. This means you can focus on your family or customers, knowing your social media is taken care of.

- Discover Content Ideas: Tailwind serves up content recommendations that can inspire your next post or campaign. It's like having a brainstorming buddy by your side.

- Analyze and Optimize: Tailwind's analytics tools help you understand what's resonating with your audience so you can refine your strategy and maximize results.

Integrating Tailwind with your Taskade Social Calendar Template can create a powerhouse duo for your social media marketing. You plan and organize with Taskade, schedule and automate with Tailwind, and watch your business grow while still having time to be the supermom you are.

Leveraging Tools for Maximum Impact

When you combine the organizational power of Taskade's Social Calendar Template with the automation capabilities of Tailwind Scheduling, you get a robust system that streamlines your social media advertising efforts. These tools are designed to enhance your productivity, giving you back those precious hours to invest in your business or with your family.

By incorporating Taskade and Tailwind into your routine, you're setting up a framework for success. You'll be able to maintain a consistent online presence, engage with your audience, and drive traffic to your ecommerce site—all while keeping your sanity intact.

Conclusion

There you have it, the path to becoming a powerhouse in ecommerce social media advertising, tailored just for you, the mompreneur. We've covered the why's, the how's, and even the where's, so now it's time to roll up those sleeves and put these strategies into action.

And as promised, here's something to help you along your journey, absolutely FREE with guaranteed results 7 Days "Sell Out On Social Challenge" - a treasure trove of actionable steps to ensure your social media advertising efforts are nothing short of phenomenal. Sign Up Below, use it to guide your strategy, and watch as your ecommerce business flourishes.

Don't forget, Olga, the founder of Soul-Led Ecommerce consulting and Natzen skincare, is on the same journey. She's used these very strategies to manage her brand while raising two gorgeous kids. If she can do it, so can you – one post, one sale, one happy customer at a time.

Join our Sell Out on Social 7 Days FREE Challenge

Take the first step towards mastering sales on social media. And remember, you're not just building a business; you're building a legacy.