The holiday rush offers product-based businesses a prime chance to boost sales and deepen customer connections. But success demands a solid plan. Use this eCommerce marketing checklist to keep your holiday campaigns on track without the overwhelm.

1. Build Your Holiday Marketing Checklist

Start with a clear checklist that guides your efforts through the season. Include:

• Define specific holiday marketing goals.

• Plan your promotional calendar with key dates.

• Design holiday-themed ads and social content.

• Prepare your website for increased visitors.

• Schedule email marketing campaigns.

This roadmap helps you stay organised and execute your campaigns efficiently.

2. Key Holiday Marketing Strategies

• Start Early: Begin planning by September to avoid last-minute rushes.

• Leverage Social Media: Share festive content and behind-the-scenes peeks on Instagram and Facebook.

• Offer Exclusive Deals: Use limited-time discounts and “early bird” specials to create urgency.

3. Smart Holiday Sales Tips

• Create Product Bundles: Offer complementary items together at a discount to increase order value.

• Optimise Website UX: Ensure easy navigation, fast loading times, and clear product descriptions.

• Use Cross-Selling & Upselling: Suggest related products during browsing or at checkout.

4. Festive Marketing Ideas

• Curate holiday gift guides featuring your products.

• Run social media contests or giveaways.

• Send themed email campaigns that spark excitement.

5. Quick Holiday eCommerce Checklist

• Update all product listings.

• Confirm shipping deadlines and options.

• Prepare customer support for higher demand.

• Set a clear, fair return policy.

6. Plan to Maximise Holiday Sales

Create a detailed marketing plan covering your budget, audience, and channels. Track progress and adjust as needed throughout the season.

7. Measure Your Success

Monitor key metrics like:

• Website traffic and conversions.

• Social media engagement.

• Email open and click rates.

8. Avoid Common Pitfalls

• Don’t delay campaign launches.

• Prioritise customer service.

• Ensure your site is mobile-friendly.

9. Boost Holiday Sales Without Burnout

• Automate: Use email automation to stay engaged with customers efficiently.

• Focus on Relationships: Personalise marketing to encourage repeat purchases.

• Create a Holiday Calendar: Plan promotions, content, and launches well in advance.

Bonus: Download the 2x Your Sales Guide

For extra support, grab the 2x Your Sales Guide with quick tactics to increase revenue, expert tips to sidestep common errors, and advice on improving customer experience and average order value.

Get your copy here.